Privacy Policy

“All human beings have three lives: public, private, and secret.” ― Gabriel García Márquez

Privacy Policy

Updated: 12 June 2024

Contact details


1. About this Policy

Thank you for visiting our website. We highly value your interest in our digital magazine. We would like you to feel at ease with how we use and share your personal information.

This policy outlines how the ultimate parent company of DarkDrug handle your personal information. This includes when and why it is collected, used and disclosed, and how it is protected.

If you have any questions you will find our contact details at the end of this policy. Details on how to update or access your personal information, or how to make a complaint, are also included.

This policy may be liable to change. Please check this page from time to time to ensure that you are informed of any changes. For information about when we might make changes to this policy and how we would tell you about them, please see Section 11 below.

This policy contains details of the enhanced rights data subjects (living individuals in respect of whom personal information is processed) granted by the General Data Protection Regulation (EU 2016/679).

2. Who we are is a domain and website owned solely by PRAESENTIA LIMITED. For further details, please view section 11. Whenever you deal with DarkDrug, the controller of your personal information will be PRAESENTIA LIMITED. A ‘controller’ is a company that manages and decides why and how your personal information is processed.

Where this policy refers to “we”, “our” or “us” below, unless stated otherwise, it refers to the particular company that is the controller of your personal information.

3.How and what Personal Information we Collect

We may collect and process the following personal information about you

Personal information you give to us:

This is information about you that you have provided by entering information via our websites, our social media pages or when corresponding with us via phone, email or otherwise. The information is provided voluntarily. The information that you give us and why we process that information includes the following:

Communication Data:

If you communicate with us, we may process the information contained in your communication. This information may include your name and contact information, the content of your communication and any metadata our website generates where you communicate with us using the contact form available on our website.

We will process that information so we can correspond with you and keep records of such correspondence. The reason we are processing this data is to ensure the proper administration of our business (our legitimate interest).

Regulatory Data:

We may process your data if we need to do so in order to comply with our legal and/or regulatory obligations, so that we can protect the vital interests of you or another natural person. The reason we will process such data is to protect the vital interests of you or another natural person.

Personal information we collect about you: 

We may automatically collect the following personal information: our web servers collect and store as standard details of your browser and operating system, the website from which you visit our website, the pages that you browse on our website, and the date of your visit. For security reasons (to identify attacks on our website) the Internet protocol (IP) address that is assigned to you by your internet service is also collected. Some of this information is collected using cookies –Please see our Cookies Policy Page for  further information. We may also collect other personal information that you allow to be shared as part of your public profile on a third party social network.

Personal information we may receive from other sources: 

We do not receive personal information about you from any other third party company or subsidiaries of PRAESENTIA LIMITED.

Please view How we use your personal information in Section 4 for details about the purposes for which we use the personal information that is obtained from these sources, and the legal basis on which we rely to process the information. The additional provisions of this policy also apply to any personal information that is obtained from these sources.

4. How we use your Personal Information

There are various reasons why we use your personal information. These are as follows:

4.1 Where required to comply with our LEGAL OBLIGATIONS

To comply with our legal obligations we may use your personal information as follows: (i) to liaise with a public authority or criminal investigation body; (ii) to identify you when you contact us; (iii) to verify the veracity of the personal data that we hold about you.

4.5 Where there is a LEGITIMATE INTEREST

We may use and process your personal information where necessary in order for us to pursue our legitimate interests as a business for the following purposes:

  • for profiling and analysis to inform our content strategy and to enhance and customise your personal customer or visitor experience;
  • to administer our websites and for internal operations, including troubleshooting, testing assessment and statistical purposes;
  • for marketing activities (not including where we rely on your consent) e.g. to personalise marketing communications;
  • for the prevention of fraud and criminal activities;
  • to correspond and communicate with you;
  • to establish a better understanding of you as a valued visitor;
  • for network and information security in order for us to take required steps to protect your information against loss, damage or theft or unauthorised access to your DarkDrug Account.
  • to comply with all requests from you in connection with the exercise of your rights (e.g. if you have asked us not to contact you for marketing purposes we will keep a record of this on our suppression lists, so that we can comply with your request);
  • for the efficiency, accuracy, productivity or further improvements of our databases and systems e.g. when combining systems or consolidating any records that we or our group companies hold about you;
  • to enforce or protect our contractual or other legal rights, or to bring or defend legal proceedings; and
  • for general administration including managing your queries, complaints, or claims, and to send you any service messages.

5. Others who May Receive or Have Access to Your Personal Information

5.1 Our suppliers and service providers

We may disclose your information to our third party service providers, agents, subcontractors and other organisations for the purpose of providing products and/or services to us or directly to you on our behalf. These third parties may include cloud services providers (for hosting and email management), advertising agencies, administrative services or supplementary third parties that provide additional services to us.

When we use third party service providers, we only disclose personal information that is necessary for them to provide their service. We have a contract in place that requires them to protect your information and not to use it other than in accordance with our specific instructions and requests.

5.2 Third parties

We may also disclose your personal information to third parties in the following circumstances:

  • If we sell or buy any business or assets, in which case we may need to disclose certain personal data to the prospective seller or buyer of such business or assets.
  • If all or most of our assets are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce any legal agreement we have with you; or to protect our rights or property, or the safety of us, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

DarkDrug collects information from you in two ways: directly from your input and automatically from your use.

  1. Information you provide

The types of personal information that DarkDrug collects directly from you may include:

  1. Contact details, such as your name, email address, postal address and telephone number;
  2. Comments, feedback and other information that you submit to DarkDrug; and
  3. Interests and communications preferences.

6. Where we Store your Personal Information

Due to the global nature of the products and services we offer, it may be necessary for the information that you provide us to be reassigned to countries outside of the European Economic Area (EEA). This may happen where any of our group companies are incorporated in a country outside of the EEA, or if any of our servers or our third party service providers are situated in a country outside of the EEA.

If we do transfer your information outside of the EEA, we will always take necessary steps to ensure that appropriate security measures are taken so that your privacy rights continue to be protected, as detailed in this policy. These steps include imposing contractual obligations on the recipient of your personal data and ensuring that recipients are subscribed to recognised ‘international frameworks’ that ensure the same protection.

If you use our services whilst you are outside the EEA, your personal data may be transferred outside the EEA, in order for us to provide you with the services.

7. How Long we Keep your Personal Information For

The duration of time that we retain your collected personal data is determined by us, in a reasonable manner, based on a number of factors. These include the purpose for which we use the information and our obligations under other laws.

We only preserve personal data in an identifiable format for the period of time that is necessary.

Your personal information may be required to establish, bring or defend legal claims. In this case, we retain your personal data for 7 years after the last occasion on which we used the information in one of the ways that is specified in How we use your personal information in Section 4.

The only exceptions to this are where:

  • the law requires us to retain your personal data for a longer period, or to delete it sooner;
  • you exercise your right to have the information deleted (where it applies) and we do not need to retain it in connection with any of the reasons permitted in this section 7;
  • we may need to retain your personal data where this is necessary to comply with our legal or regulatory obligations, or to protect the vital interests of another natural person.

8. Your Rights

Your ‘data subject’ rights:

Under data protection law, you have a number of rights in relation to your personal information. If you wish to exercise any of your rights, we may ask you for information to confirm your identity.

8.1 Your right of access

You have the right to ask us for copies of your personal data.

8.2 Your right to rectification

You have the right to ask us to rectify personal data you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

8.3 Your right to erasure

You have the right to ask us to erase your personal data in certain circumstances.

8.4 Your right to restriction of processing

You have the right to ask us to restrict the processing of your personal data in certain circumstances.

8.5 Your right to object to processing

You have the right to object to the processing of your personal data in certain circumstances.

8.6 Your right to data portability

You have the right to ask that we transfer the personal data you gave us to another organisation, or to you, in certain circumstances.

8.7 Your right to withdraw consent

When we use consent as our lawful basis you have the right to withdraw your consent.

You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

8.8 Erasing your personal information or restricting its processing

You have the right to ask for your personal information to be removed from our systems. You can do this by emailing or writing to us at the address stated at the end of this policy. You can also use our online form to make a request to delete your personal information.

You may also ask us to stop or limit the processing your personal data in the following situations:

  • where you believe we are unlawfully using your personal data,
  • you have objected to our use of your personal data and have a pending investigation, or you require us to retain your data in connection with legal proceedings.

8.9 Transferring your personal information in a useable format

Where we rely on your consent as the legal basis for processing your personal information or need to process it in connection with your contract, you may request a copy of that information in a useable format. This means providing your personal information electronically in a structured, commonly used computer format, such as a Microsoft Excel File or XML.

You may request that your personal information is directly sent to another service provider. We will do so if it is technically feasible. If your personal information concerns other individuals, or we have another lawful reason to withhold that information, we may not provide you with a copy of your personal information in a useable format.

9. Links / Social Plugins

9.1 Links to other websites

Our website may contain links to other websites and applications (Apps) that are operated by other organisations that we do not control. This policy does not apply to those other websites and Apps. We strongly advise you to read their privacy terms and statements. We are not responsible for the privacy policies and practices of other websites and Apps, even if you access them using the links that we have provided. The links to these websites are solely provided for your information and convenience. We disclaim all liability and responsibility for their content, privacy practices and terms of use, and we make no endorsements, representations or promises about their accuracy, content or diligence. All disclosure of personal information to third party websites is at your own risk.

Additionally, if you have linked to our website from a third party website, we cannot be responsible for the privacy policies and practices of the owners and operators of that third party website. We recommend that you check the policy of the third party website.

9.2 Social plugins

We use the social plugins (buttons) of popular social networks like LinkedIn, Facebook, Google+ and Twitter.

When you visit our websites these buttons are deactivated by default. This means that you do not need to intervene in order to stop your personal data being sent to the respective social networks. To use these buttons you must activate them by clicking on them. They will remain active until you deactivate them or you delete your cookies. Please view our Cookies Policy for further information regarding our use of them.

After activation, the server of the respective social network establishes a direct link. The contents of the social plugins button are then transmitted from the social network directly to your browser, and are then incorporated in our website. Following activation, the social network can retrieve data independently of whether you interact with the button or not. A social network cannot assign a visit to any websites that are operated by our other group companies unless, and until, you activate the respective button.

If you are a member of a social network and you do not wish it to combine the data that has been retrieved from your visit to our websites with your personal membership data of that social network, you must log out from the social network before activating the buttons. We have no influence over the range of data that is collected by the social networks via their buttons. The information on the purpose and extent of the collected data can be found in the data use policies of the relevant social networks.

10. How to Complain

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.

The ICO’s address:

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113


10. Changes to this Policy

From time to time, we may review this policy. You will be notified of any changes via email, or via the posting of an updated version on our website. All changes take effect 7 days after the date of our email, or the date on which we posted the modified terms on our website. We recommend that you regularly check for changes and that you review this policy when visiting our website. If you do not agree with any aspect of the updated policy, you must notify us promptly and cease using our services.

11. About DarkDrug

This privacy policy relates to the website [DarkDrug] hosted at the domain The domain is owned solely by PRAESENTIA Limited. The privacy policy is only applicable to DarkDrug [website] and [domain] and the operations thereof.

PRAESENTIA LIMITED [Company number 12162925} is registered at International House, 142 Cromwell Road, London, United Kingdom, SW7 4EF

Header Banner: Gabriel García Márquez, (born March 6, 1927, Aracataca, Colombia—died April 17, 2014, Mexico City, Mexico), Colombian novelist and one of the greatest writers of the 20th century, who was awarded the Nobel Prize for Literature in 1982, mostly for his masterpiece Cien años de soledad (1967; One Hundred Years of Solitude). He was the fourth Latin American to be so honoured, having been preceded by Chilean poets Gabriela Mistral in 1945 and Pablo Neruda in 1971 and by Guatemalan novelist Miguel Ángel Asturias in 1967. With Jorge Luis Borges, García Márquez is the best-known Latin American writer in history. In addition to his masterly approach to the novel, he was a superb crafter of short stories and an accomplished journalist. In both his shorter and longer fictions, García Márquez achieved the rare feat of being accessible to the common reader while satisfying the most demanding of sophisticated critics.

Pin It on Pinterest