In the ever-evolving landscape of pharmaceutical marketing, the industry faces a delicate balance between informing the public and adhering to strict regulations. This challenge was thrust into the spotlight with the recent case of CSL Seqirus and the alleged promotion of their prescription-only Flucelvax Influenza vaccine on the social media platform LinkedIn.
In the ever-evolving landscape of pharmaceutical marketing, the industry faces a delicate balance between informing the public and adhering to strict regulations. This challenge was thrust into the spotlight with the recent case of CSL Seqirus and the alleged promotion of their prescription-only Flucelvax Influenza vaccine on the social media platform LinkedIn.
In the highly competitive pharmaceutical industry, companies must carefully navigate the complex regulatory landscape when promoting their products. A recent case ruling by the Prescription Medicines Code of Practice Authority (PMCPA) highlights the importance of ensuring promotional claims are accurate, balanced and supported by robust evidence.
The ruling on this PMCPA case from December 2023 raises several discussions points around providing clarity for medical liaison staff and their interactions at conferences
This case illuminates pharmaceutical companies' indispensable duty to diligently oversee processes updating drug learning and prescribing materials as product knowledge progresses.
One ill-advised retweet over two years ago regarding data for an unapproved product has resulted in significant learnings for Pfizer and the pharmaceutical industry about the careful boundaries of using social media
This article seeks to distil the most important principles from the recently updated 'PMCPA Social Media Guidance 2023' document for pharmaceutical companies operating in the UK
A recent case heard by the UK Prescription Medicines Code of Practice Authority (PMCPA) highlights the need for companies to thoughtfully consider their promotional practices and relationships with key audiences.
"It is unfair to disregard this association as an aberrant finding" On June 30th, the UK will wake up to another new world, probably less seismic than the EU...
Researchers have used machine learning to design nano-architected materials that have the strength of carbon steel but the lightness of Styrofoam. The team describes how they made nanomaterials with properties that offer a conflicting combination of exceptional strength, light weight and […]
Researchers used cutting-edge X-ray techniques to gain new insights into 'infinite-layer' nickelate materials.
A research team has made significant discoveries regarding the complex reaction mechanisms of carbon dioxide (CO2) in supercritical water. These findings are crucial for understanding the molecular mechanisms of CO2 mineralization and sequestration in nature and engineering, as well as the deep […]
Various methods are used to correct errors in quantum computers. Not all operations can be implemented equally well with different correction codes. Therefore, a research team has developed a method and implemented it experimentally for the first time, with which a quantum computer can switch back […]
The novel iron-based catalyst exhibits superior performance for ammonia (NH3) synthesis compared to a well-established, century-old counterpart. By designing this new catalyst with an inverse structure, they managed to boost the NH3 production rate per volume of catalyst beyond levels never reached […]
After 11 years, Boston Dynamics has said goodbye to its humanoid robot ATLAS HD. The robotics company says it’s time for ATLAS to “kick back and relax” in retirement, letting the new all electric ATLAS take over. This video was shared to remember ATLAS HD’s great moments and those not so great.
Header Banner: Speed is the name of the game. The DarkDrug logo shows an Intel Xeon microchip die. Xeon is a brand of x86 microprocessors designed, manufactured, and marketed by Intel, targeted at the non-consumer workstation, server, and embedded system markets. It was introduced in June 1998. The advent ofoptical fibre cable has allowed the speed of data transmission to reach dizzy heights (shown in the DarkDrug logo). The field of applied science and engineering concerned with the design and application of optical fibers is known as fibre optics. The term was coined by Indian physicist Narinder Singh Kapany, who is widely acknowledged as the father of fibre optics.
