Pharma
“Medicine is the restoration of discordant elements; sickness is the discord of the elements infused into the living body.” - Leonardo da Vinci
Navigating the New Frontier: The First Abridged Complaint under the 2024 ABPI Code
In the ever-evolving landscape of pharmaceutical marketing, the industry faces a delicate balance between informing the public and adhering to strict regulations. This challenge was thrust into the spotlight with the recent case of CSL Seqirus and the alleged promotion of their prescription-only Flucelvax Influenza vaccine on the social media platform LinkedIn.
Guiding Pharma Through the Complexities of Social Media
This article seeks to distil the most important principles from the recently updated 'PMCPA Social Media Guidance 2023' document for pharmaceutical companies operating in the UK
‘Promoting’ Transparency and Responsibility in Pharma
A recent case heard by the UK Prescription Medicines Code of Practice Authority (PMCPA) highlights the need for companies to thoughtfully consider their promotional practices and relationships with key audiences.
Paint it yellow for the real world
The need to improve side effect reporting amongst healthcare professionals
Prescribing on your gut?
"It is unfair to disregard this association as an aberrant finding" On June 30th, the UK will wake up to another new world, probably less seismic than the EU referendum result, but one that will cause waves. In a drive for transparency and openness, the association...
- Millions of new solar system objects to be found...
on June, 2025 at 1:34 amAstronomers have revealed new research showing that millions of new solar system objects are likely to be detected by a brand-new facility, which is expected to come online later this year.
- Collaboration can unlock Australia's energy...on June, 2025 at 9:29 pm
New research demonstrates that with collaboration between stakeholders, Australia can fully decarbonize its domestic and energy export economies by 2060 -- a feat requiring $6.2 trillion USD and around 110,000 square kilomters of land -- while avoiding harm to important areas for biodiversity […]
- Guardrails, education urged to protect adolescent...on June, 2025 at 6:12 pm
The effects of artificial intelligence on adolescents are nuanced and complex, according to a new report that calls on developers to prioritize features that protect young people from exploitation, manipulation and the erosion of real-world relationships.
- Molecular link between air pollution and...on June, 2025 at 6:12 pm
A new study found exposure to specific tiny particles in air pollution during pregnancy are associated with increased risk of various negative birth outcomes.
- Atmospheric chemistry keeps pollutants in the airon June, 2025 at 3:50 pm
A new study details processes that keep pollutants aloft despite a drop in emissions.
After 11 years, Boston Dynamics has said goodbye to its humanoid robot ATLAS HD. The robotics company says it’s time for ATLAS to “kick back and relax” in retirement, letting the new all electric ATLAS take over. This video was shared to remember ATLAS HD’s great moments and those not so great.
Header Banner: AZT the development name for zidovudine was the first drug launched to treat HIV. It was used in high doses and as monotherapy, causing horrendous side effects and resistance in the HIV virus. In the subsequent 30 years clinical trials has led to the development of single tablet, once daily regimens to treat HIV with limited side effects. Now a two pill combination called Truvada can be given to individuals to prevent the risk of acquiring HIV (shown in the DarkDrug logo).
